Sports Marketing Promotion (Hockey)
WMU wanted an integrated look for its sports programs that would make
people "think it was cool" and boost attendance. The print and TV
campaign had an attitude that students could identify with, not to
mention the positive impact it had on setting record numbers for
attendance in football, hockey and women's volleyball.
Sports Marketing Promotion (Volleyball)
WMU wanted an integrated look for its sports programs that would make
people "think it was cool" and boost attendance. The print and TV
campaign had an attitude that students could identify with, not to
mention the positive impact it had on setting record numbers for
attendance in football, hockey and women's volleyball.