The Visitors brochure and logo were part of an overall branding effort developed for Marshall, Michigan, known for its historical significance. The objective was to build on the communities unique points of strengths under a consistent and single brand umbrella. The project entailed writing a strategic position, graphics standards, logo, consumer and commercial brochures and ad campaign that included newspaper and magazine ads, billboards and signage- resulting in a single brand image that speaks for all - thus creating synergy and top-of-mind awareness.

Created to bring awareness and attract visitors to Marshall, Michigan, this billboard campaign received high honors by winning 2 GOLD awards at the 2006 Michigan ADDY Awards - one for the campaign and the other for the individual "ATMs" board. The ATMs board also won the prestigious Judges Choice Award for Best Concept. Judges comments: "...Noteworthy. The simple, engaging headlines combined with the simple yet powerful art direction communicated quickly---perfect for the medium."