A single outdoor board was concepted and executed for with the objective of promoting awareness up and keeping business steady.  With limited media budget available this outdoor strategy was the most efficient to reach Family Surgical’s target audience.  The single board was placed on Interstate I-94 capturing the attention of thousands of daily commuters. The board changed locations after 1-month to an inner-city high traffic location. Immediately after this board went up promoting their Vein Treatment Center, appointments increased dramatically and the practice is growing based on the demand created from this outdoor message.