After being in the highly competitive heating and cooling industry for two years, Eric Dale wanted to boost his awareness.  This humorous and personal campaign let the public get to know Eric and his personality.  Maybe even too well.  Countless members of the public felt inclined to stop Eric and use his ads as a conversation starter.  Consider the heat turned up on competition.

www.ericdaleheatingac.com

As a new player in the highly competitive heating and cooling industry, Eric Dale needed to crank up the heat on the competition. With this smart print campaign, Eric was immediately recognizable and consistently gained new business. This campaign was successful because these ads branded Eric as being a professional, yet accessible owner with a good sense of humor.