Awareness Campaign
A small zoo came to us with the need to build awareness for its new
African exhibit, while at the same time wanting to increase attendance
by over 40 percent. Problem was, kids didn't think they were cool. Even
their moms couldn't drag them there. Creating stronger "brand
personality" did the trick. Strategically placed billboards and
well-targeted cable TV buys changed perceptions and created a sense of
excitement about the new park over night.