MARSHALL, MI – BluFish Consulting has added Irvine, CA based NeoMatrix to its client list. NeoMatrix is the marketer of the HALO"! Breast Pap Test, the only fully automated, noninvasive breast disease screening device designed for use in the Primary Care setting as part of an annual well-woman visit. By the time breast lumps are felt or found on a mammogram, they are no longer in the earliest, most treatable stage. HALO"!, a five-minute test, offers the technology to detect atypical cells on average 8 years before a mammogram, allowing the patient to seek earlier treatment.

 We are extremely excited about our opportunity to work with NeoMatrix. Not only do we have an opportunity to market a product that truly will make a difference in women s health, we also have the ability to expand our client base to the opposite side of the country, said BluFish President, Bill Traver.

NeoMatrix and BluFish officially partnered in early October of this year. In the short time the relationship has formed, BluFish has completed a series of direct mail to assist with the launch of the HALO"!. Future plans include the development of a complete 2008 marketing plan.  2008 will prove to be a very important year for NeoMatrix and the launch of HALO"!. A smart, strategic marketing plan including the appropriate media vehicles such as television, radio, transit advertising, and outdoor boards for example, will be vital in creating demand for the HALO"! and a must have in every OB/GYN office, stated Valerie Kares, Media Specialist for BluFish.

 We are really impressed with the creative flair that BluFish brings to our HALO launch, said Shari Sandberg, Marketing Director for NeoMatrix.  They understand the special challenges with bringing a totally new concept to the market and, like us, they are passionate about reducing breast cancer death rates.

BluFish Brand Consulting LLC is a Marshall, Michigan brand imaging and marketing firm, formed in 2000 to give small-to-mid-sized businesses access to top-level advertising and public relations expertise. Founder, Bill Traver established Traver and Associates of Battle Creek in 1980 and in 1993 acquired the office of Earle Palmer Brown (formerly Lawler Ballard) in Kalamazoo. Traver has led the development of campaigns and promotions for corporations such as Archway Cookies, Borgess Health Alliance, Binder Park Zoo, Kellogg s, First of America Bank, Diekema | Hamann Architecture + Engineering, Community Hospitals of Indianapolis, Johnson Controls, Monarch Community Bank, Sonoco Products, Transamerica Insurance, Starr Commonwealth, Oaklawn Hospital, The Mike Furrey Foundation, Muhammad Ali, and others.