Print
JSI approached us with the desire to take their brand to the next level. Already an industry leader in the agricultural equipment, their existing campaign did not match their high end products. We chose to take a bold approach with their print campaign using images that cut from the norm and headlines that took the target audience by surprise. The results were immediate. Competitors began following their creative tone and farmers started rejoicing in their fields - proving once again that JSI is the true leader in their industry. Ok, maybe the farmers didn’t rejoice.
