Looking for some interesting insight about branding and marketing for your company or organization? You'll find that here on our BluFish Blog, which we like to call "Fish Food... For Thought." If you have a question about any marketing, branding or advertising topic from design questions, strategy concerns to search engine optimization and digital marketing, we're here to help. Just drop us a line, give us a call or post a comment. And, if you're more the quiet type and just want to read what we have here, that's great too. If you like it, maybe you can even share it in your favorite social networks.
Blogging is a free and a relatively easy way to market your company. You hear it all the time, content is king and we agree. A blog is a long-term investment that will generate leads and awareness for your organization. If done right. As we start on our journey, we thought we’d make it easy […]
The post You Blog. We Blog. Why Blog? appeared first on BluFish Consulting.
Happy New Year! Here at BluFish we wanted to take a moment to thank our clients, vendors, partners and collaborators on contributing to our 2016 successes. It’s been a phenomenal year and 2017 looks to be even more promising. Cue the shades. As we start this year, our agency’s resolution is to continue to excel […]
The post At BluFish, The Future Looks Bright appeared first on BluFish Consulting.
If your company is new to the idea of setting up an editorial calendar for social, or if you want to take a look at a unique way of setting one up, here’s a four-step process for implementing and maintaining an efficient social media calendar for reliable content posting. 1. Figure Out The Social Posting Workflow […]
The post 4 Steps to Create Your Social Media Editorial Calendar appeared first on BluFish Consulting.
Is your new website delivering the results you’d hoped for? Did your website designer or developer talk about the results you’ll see with a new website? Have you moved up in the search engines since launching the new site? Websites are a substantial investment, whether you’re working with a large Web firm or one man […]
The post A New Website Does Not Equal Online Success appeared first on BluFish Consulting.
There are many moving parts in a company’s social media strategy. With so many active users engaging every day, Facebook is a very important part of this mix. This social media giant offers a great opportunity for companies that are looking to connect with their target market online. Not convinced that Facebook ads are a […]
The post 3 Reasons Why You Should Be Using Facebook Ads appeared first on BluFish Consulting.
In today’s world, there are a lot of ideas on how to infuse Public Relations activities into a broader Communications plan. Having worked with various clients and industries, both big and small, we’ve brainstormed PR tactics that are manageable. Here I’d like to drill it down more to focus solely on PR marketing for small […]
The post Top 5 Ways PR Can Help Your Small Business Plan appeared first on BluFish Consulting.
Developing an effective MARKETING STRATEGY involves many different pieces, but the sole driving force behind it all is to increase sales and achieve a sustainable competitive advantage. In order to take a strategic approach, rather than aiming blindly in the dark, it’s crucial to look at the entire picture – from basic, short-term goals to […]
The post Our Team Brings Over 45 Years of Successful Brand Strategy. What’s Our Approach? appeared first on BluFish Consulting.
BluFish is excited to welcome Erica Eash to the team as an Assistant Account Executive and Project Coordinator. Erica comes to BluFish with nearly 10 years of marketing experience, a background that includes working in both writing and design capacities. With a knack for building relationships and a flare for creativity, we are excited to […]
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Working for over 15 years as a firefighter (or no wait, just putting out fires), the best-laid PR crisis plans can go sideways. But that doesn’t mean you shouldn’t make them, particularly when it comes to crisis management, work for your organization. The best plan is the one set in place and put in motion. […]
The post Top Ideas On How to Create a Crisis Communication Plan appeared first on BluFish Consulting.
Let’s face it, Facebook has become a huge part of our social existence. Enabling conversations with friends, educating consumers, and building conversations around almost everything in existence. Truly. What about Facebook in the workforce though? In the second half of last year, Facebook announced it was working on a new project called ‘Facebook at Work’. […]
The post Facebook at Work – A Good Thing? appeared first on BluFish Consulting.
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