City of Marshall

The Visitors brochure and logo were part of an overall branding effort developed for Marshall, Michigan, known for its historical significance. The objective was to build on the communities unique points of strengths under a consistent and single brand umbrella. The project entailed writing a strategic position, graphics standards, logo, consumer and commercial brochures and ad campaign that included newspaper and magazine ads, billboards and signage- resulting in a single brand image that speaks for all - thus creating synergy and top-of-mind awareness.