Awareness Campaign
A small zoo came to us with the need to build awareness for its new African exhibit, while at the same time wanting to increase attendance by over 40 percent. Problem was, kids didn't think they were cool. Even their moms couldn't drag them there. Creating stronger "brand personality" did the trick. Strategically placed billboards and well-targeted cable TV buys changed perceptions and created a sense of excitement about the new park over night.
