See what a little art can start? Every good branding campaign starts with a memorable brand identity. The Miller Foundation of Battle Creek developed a community-based program for students and teachers to explore and integrate the Arts into education and the community. The goal is to provide essential resources and programs that support creative teaching. That in turn will encourage creative learning and stimulate imaginations.
Our challenge was to develop a campaign to introduce the program and entice students and teachers to participate.
We developed a meaningful brand identity, BCreative, that highlighted the Battle Creek community and paired it with a clever, memorable tagline “see what a little art can start”. The campaign carried an impactful look and feel with its contrasting black and vivid colors.
The website carried the same bold flavor and served as a portal for local art venues encouraging repeat visits and program participation.
The overview brochure succinctly explained BCreative and drove people to the website for more information.
How do you get a teacher’s attention? Coupons! This 4-part direct mail campaign motivated teachers to learn more and participate about the BCreative program through the use of coupons. Smart headlines explained the offer and encouraged teachers to take advantage of the opportunities offered.
