About Us.  We're not your traditional agency, by any means.

After founding Traver and Associates in 1980 and building a loyal client base, Bill purchased the Kalamazoo, Michigan office of Earle Palmer Brown in 1993 and formed TraverRohrback, achieving capitalized billings of $26 million.

In 2000, Traver sold his majority interest in TraverRohrback and retired as CEO Emeritus before forming BluFish Consulting, LLC.

BluFish Consulting is a brand imaging company.  Bill Traver, founder, has spent 38 years working with small to large companies locally and nationally - helping to build stronger brands through advertising and public relations.