About Us. We're not your traditional agency, by any means.
After founding Traver and Associates in 1980 and building a loyal client base, Bill purchased the Kalamazoo, Michigan office of Earle Palmer Brown in 1993 and formed TraverRohrback, achieving capitalized billings of $26 million.
In 2000, Traver sold his majority interest in TraverRohrback and retired as CEO Emeritus before forming BluFish Consulting, LLC.
BluFish Consulting is a brand imaging company. Bill Traver, founder, has spent 38 years working with small to large companies locally and nationally - helping to build stronger brands through advertising and public relations.