About Us

We're not your traditional agency, by any means.

After founding Traver and Associates in 1980 and building a loyal client base, Bill Traver purchased the Kalamazoo, Michigan office of Earle Palmer Brown in 1993 and formed TraverRohrback, achieving capitalized billings of $26 million.

In 2000, Traver sold his majority interest in TraverRohrback and retired as CEO Emeritus before forming BluFish Consulting, LLC.  Bill Traver, founder, has spent more than 40 years working with small to large companies locally and nationally - helping to build stronger brands through advertising and public relations.

BluFish Consulting has grown into a full service brand imaging, marketing & advertising agency owned by Ryan Traver.



Tuesday, February 28, 2017
American Advertising Federation's Greater Flint ADDY Awards held on Friday, February 24, 2017
Wednesday, September 28, 2016
Top honor received at Association of Donor Relations Professionals (ADRP) international conference
Wednesday, May 11, 2016
Billboard campaign for 2015 Marshall Blues Fest is a winner

Contact Us

BluFish Consulting LLC
115 West Michigan Ave.
Marshall, MI 49068

Phone: 269.781.5849
Fax: 269.781.2610
Email: info@blufishconsulting.com