We're not your traditional agency, by any means.
After founding Traver and Associates in 1980 and building a loyal client base, Bill purchased the Kalamazoo, Michigan office of Earle Palmer Brown in 1993 and formed TraverRohrback, achieving capitalized billings of $26 million.
In 2000, Traver sold his majority interest in TraverRohrback and retired as CEO Emeritus before forming BluFish Consulting, LLC. Bill Traver, founder, has spent more than 40 years working with small to large companies locally and nationally - helping to build stronger brands through advertising and public relations.
BluFish Consulting is a full service brand imaging, marketing & advertising agency owned by Ryan Traver & Bill Traver.
